Women’s boxing will be an Olympic sport for the first time in this summer’s London Games, another visible sign of the increasing empowerment and influence of women globally.
Even though women are still less likely to occupy senior positions (for example, just 12 Fortune 500 companies are run by women), women now outnumber men in higher education everywhere except sub-Saharan Africa and China; this points to the fact that women will definitely be a much more influential force in the future.
Marketers are used to thinking of women as consumers, shoppers and moms but, are companies ready for their increasingly influential role beyond that of Chief Household Officers?
Link: npr.org
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